Privacy Policy

Newday Senior Care, Inc. ("Newday Senior Care," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy ("Policy") explains how we collect, store, use, and disclose the information you give us, as well as the choices you have about your data. This Policy is incorporated into our Terms of Use and applies to the information we collect through our online and digital service activities situated at newdayseniorcare.com and other digital services where this Policy is posted or linked (collectively, the "Websites").

Before using the Websites or submitting information to us, please read this Policy carefully. You consent to the collection, processing, and retention of your information as defined in this Policy by using the Websites or providing information to us.

It may be essential for us to make modifications to our Policy from time to time. We retain the right to make changes to this Policy at any time and without notice. After we make any changes to this Policy, your continued use of the Websites or submission of information to us indicates your agreement to be bound by the updated Policy.

DISCLAIMER

The content on our Websites is provided "as is, as available" for informational purposes only and should not be used as a substitute for the advice of a properly qualified and licensed physician or other health care provider. Your use of our Websites is at your own risk, and we provide no express or implied regarding the content of the Websites, including their accuracy, completeness, reliability, or suitability.

WE COLLECT INFORMATION IN THE FOLLOWING MANNER:

You Give Us Information. You can submit information to us in certain places on the Websites. We may collect information about you that either directly identifies you or might reasonably be used to identify you when combined with other publicly accessible information ("personal information"). That personal information, as well as certain non-personally identifiable information, may be combined.

The following data is included in personal information, but is not limited to:

• Both first and last names
• Email address Phone number Street address Country of residence Username and password
• Health-related information

Please review our HIPAA Privacy Notice for further information on how we use and distribute the health information you supply, as well as your rights regarding such information. You may not be required to supply some of the aforementioned information depending on the Websites you use, but you may not be able to access all aspects of our Websites if you do not provide your information. If you provide us with personal information about other persons through the Websites, you indicate that you have the authorization to do so and to give us permission to use the data in accordance with this Policy. If you are a healthcare practitioner or an institutional healthcare provider, you must get any legally needed authorization, consent, or other approval from your patients before giving their personal information to Newday Senior Care, Inc. through the Websites. You represent and warrant to us that you have gotten all necessary approvals before submitting any personal information about a patient.

We Automatically Collect Information. We may also gather other basic information about you automatically that may not directly identify you but is associated with you, your browser, or a specific device. The following information is included:

• Information about the device (e.g. OS type or browser type)
• An IP address is a number that identifies a computer on the Internet.
• A web browser (e.g. laptop or mobile)
• Use of the Internet (e.g. pages viewed, amount of time on page, exit URLs, etc.)
• Location Preferred language
• ID of the cookie

We can collect this information using the following methods:

Cookies

A tracking device known as a "cookie" may be used on our Websites. When you visit a website, a cookie is a little file that is deposited on your device and may be read by the website that issued the cookie. Cookies allow a website to "remember" information a user has previously entered, as well as information from other websites the user has visited. We and third parties with whom we have a relationship may both store cookies on your computer. You can adjust your browser to refuse cookies or to notify you when a cookie is placed on your computer if you do not want to receive them. Although cookies are not required to visit the Websites, please be aware that if cookies are disabled, certain portions of the Websites may be inaccessible or may not perform properly.

Cookies may be delivered to your device by third parties in addition to the cookies we transmit through our Websites for a variety of purposes. For instance, we use Google Analytics, a web analytics service that assists us in determining how visitors interact with our websites. Visit https://www.google.com/policies/privacy/partners/ to discover more about Google Analytics.

Other third parties, such as Facebook, may place cookies on your computer, mobile device, or tablet device in order to track your online activities across non-affiliated websites and offer targeted advertisements on our Websites or on other websites. These third parties gather and use information about your online activities, whether on our Websites or on other websites, using cookies, web beacons, pixel tags, and other tracking technologies to infer your interests and send you relevant adverts.

Pixels and Web Beacons Other similar technologies, such as web beacons, pixels (or "clear gifs"), and other tracking technologies, may be used from time to time. Pixels are small graphical files with a unique identifier that allow us to know when someone visits one of our websites. This enables us to track visitor traffic patterns from one page on our Websites to the next, deliver or communicate with cookies, determine whether you came to our Websites from an online advertisement displayed on a third-party website, improve the performance of our Websites, serve targeted advertisements to you and others like you, and analyze and execute marketing campaigns, among other things.

HOW DO WE USE AND SHARE DATA?

We begin using the information you supply to analyze your unique care needs as soon as you provide it to us. We use the information to develop a Custom Care Plan that includes detailed recommendations regarding which Newday Senior Care, Inc. services would be most beneficial to you; (ii) match you with the caregiver who is best suited to implement care; and (iv) manage the care services you receive, as well as the invoicing process for such services.

In addition, the following are some examples of how we might utilize your information:

To provide you with the information, products, and services you request; for security, credit, or fraud prevention purposes; to provide you with effective customer service; to provide you with a personalized experience when you use our Websites; to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us); to contact you with information and notices related to your use of our Websites; to contact you with information and notices related to your use of our Websites, to improve the Websites' content, functionality, and usability; to improve our products and services; to market to you and similar audiences; to improve our marketing and promotional efforts; and for any other reason specified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

We may combine and aggregate information collected via our Websites to produce a compiled, aggregate view of our Websites' audiences and usage trends. We utilize aggregated data to run our Websites and gain a better understanding of our audience as we develop new goods and services.

If we transfer ownership or operation of the Websites to another organization, if we merge with or are purchased by another organization, or if we liquidate our assets, your personal information may be transferred to a successor organization. We may need to reveal your personal information while talking with a third party about entering into such an agreement. We will take reasonable steps to protect the personal information we provide in such instances. If such a transfer occurs, the successor organization's use of your personal information will be governed by this Policy and your expressed privacy choices.

HOW DO WE PROTECT AND STORE YOUR PERSONAL DATA?

To preserve the security of your personal information submitted on or through our Websites, we employ reasonable administrative, physical, and technical safeguards. No website, server, or database, on the other hand, is totally safe or "hacker proof." As a result, we cannot guarantee that your personal information will not be accidentally revealed, misused, or lost, or that it will not be disclosed, abused, or lost by others. It is your duty to protect your login credentials from unauthorized access or use if you create an account on our Websites.

Unless a longer retention period is required by law, we will keep information about you for as long as is necessary to achieve the purposes mentioned in this Policy or Newday Senior Care, Inc.'s data retention rules.

YOUR OPTIONS

Please follow the instructions in the promotional email or newsletter to unsubscribe, or send an email to info@newdayseniorcare.com with the word "unsubscribe" in the subject line to unsubscribe from any of our electronic newsletters or promotional emails.

PRIVACY AND CHILDREN

Our websites are not intended for minors and are not directed at them. We do not intentionally collect data from or about minors under the age of sixteen (16). Please contact us at info@newdayseniorcare.com if you feel a kid has provided us with personal information.

DO NOT TRACK

Certain web browsers and other programs can be used to indicate whether or not Newday Senior Care, Inc. or third parties can gather information about your online activity. Our websites do not yet respond to such signals.

LINKS TO OTHER WEBSITES

Links to third-party websites may be available on our websites. We have no control over and are not responsible for, any third-party websites' privacy practices or content. You leave the Websites at your own risk when you click on a link.

Personal information gathered on any third-party website is not covered by this Policy. You should contact another party directly if you have questions about their privacy policies, and we urge you to do so.

GET IN TOUCH WITH US

Please do not hesitate to contact us if you have any questions, comments, requests, or concerns about this Policy or Newday Senior Care, Inc.'s information practices, or if you require access to our Privacy Policy in an alternate format due to a disability.

info@newdayseniorcare.com
Phone: (407) 767-8852
Fax: (407) 641-8092
Mail: Newday Senior Care, Inc.
2721 Forsyth Rd, Suite 256
Winter Park, FL 32792